I am truly baffled and frustrated!
My chemist assures me that all of the ingredients in our products are all natural. But recently two businesses - Whole Foods and Nuggets Markets - rejected us because they say our products aren't "all natural". Who is right?
We have food color (you could eat it) and aromatherapy fragrance added to our products to make them more appealing to consumers (vs. smelling like nothing and being white). Our ingredients are fruit and vegetable extracts. We also have a preservative which is necessary to keep bacteria from growing. Frankly, something that is 100% organic rots and grows bacteria and has no shelf life - do you really want to put that on your skin!?
The lawyers will tell you to follow FDA guidelines so that if anyone sues at least you can hang your hat on the fact that the ingredients are FDA approved. However, that doesn't cut it with stores who seem to have their own guidelines - the basis of which I cannot discern.
Who are the experts at these companies? What is their background? Are they professional cosmetics chemists like mine who is used by hundreds of companies and who is certifying my ingredients are natural? How did they determine their guidelines for what is "all natural"? My inquiries made in good faith in the hopes of "fixing" my product if it needs fixing go unanswered.
We need one, official organization that doesn't charge thousands of dollars to "certify" that our products are all natural. We are a small, majority woman owned business that is really trying to develop fabulous, healthy, natural products that people love. At live events people try our products and love them. We aren't trying to "dupe" people.
Little startup businesses don't have thousands of dollars to go get their products "certified" by an organization who is making great profits "certifying" people's products.
By the way - the businesses who rejected us for not being "all natural" carry other, popular name brands in their establishments which are so full of chemicals it would make your head spin. I wonder how those products passed the "all natural" test?
Where is the justice for the little gals?
Where is the justice for the little guys?
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